Binance Reigns Supreme with Retail Dominance, Coinbase Prioritizes Institutions

Data reveals a clear shift in user participation on cryptocurrency exchanges, highlighting the dominance of Binance and the contrasting strategies of Coinbase. Binance currently boasts an impressive 89.6% retail dominance, signifying its position as the frontrunner for individual investors. This consistent level has remained stable over recent months, indicating sustained engagement from a broad user base contributing smaller deposits. In contrast, Coinbase Prime exhibits a significantly lower 18.3% retail dominance, highlighting its focus on larger wallets and institutional players.