Matt Cole, CEO of Strive Asset Management, has urged financial software giant Intuit to reconsider its anti-bitcoin stance and platform policies in a recent open letter. The letter, addressed to Intuit CEO Sasan Goodarzi and board Chair Susan Nora Johnson, comes after Intuit’s Mailchimp platform temporarily disabled the account of the University of Southern California’s Trojan Bitcoin Club for using cryptocurrency language in emails. While Intuit later reinstated the account, Cole claims this is part of a broader trend of deplatforming bitcoin developers, educators, and businesses. 💰 He argues that such actions pose reputational and legal risks for Intuit and highlights growing public concern about tech censorship while mentioning recent FTC investigations into platform discrimination based on speech or affiliations.