TikTok is set to invest $37.7 billion in building a massive data center in Brazil’s Pecém region. This ambitious project marks the company’s first major infrastructure investment in Latin America, showcasing its commitment to bolstering digital infrastructure and artificial intelligence (AI) capabilities within the region. The initiative will be fueled by partnerships with Omnia and Casa dos Ventos, which are responsible for data center development and renewable energy provision respectively. This move aligns with Brazilian government strategies aimed at fostering technological advancements in AI, particularly through the exemption of certain data center equipment imports from taxes. 1 This emphasis on building infrastructure rather than directly engaging with cryptocurrencies is a strategic choice that will likely have wider implications for digital services across Latin America.