Bitcoin’s Rise Among Businesses: Institutional Investors Flock to Crypto for Reserves

Companies have aggressively adopted Bitcoin, purchasing an average of 1,000 BTC daily since January. This accelerated adoption is driven by institutional investors and exchange-traded funds (ETFs), which amassed a staggering 893,000 Bitcoin in 2024, surpassing individual and government holdings. A Rivers Financial report highlights the trend, examining on-chain transparency and corporate disclosures. Public firms now hold Bitcoin at rates 80% above those from Q1 2024, with over 81 companies publicly disclosing their BTC holdings through proof-of-reserve audits or financial statements.