BlackRock, the world’s leading asset manager, has taken a decisive stance on digital assets, categorizing Bitcoin as a store of value akin to traditional gold. This comes amidst a shift in investor sentiment, with younger generations prioritizing Bitcoin over established gold reserves. Head of Digital Assets, Robbie Mitchnick, presented a quantitative approach during which he categorized Bitcoin not as a tech-focused investment but rather as an asset that transcends time and generations. He argues for a 1-2% portfolio allocation to balance Bitcoin’s volatility with its low correlation to traditional financial markets. This stance marks a clear departure from the firm’s prior strategy of promoting stablecoins as the dominant force in payments, highlighting BlackRock’s belief in Bitcoin as a long-term investment solution.