Binance Expands Leadership With Appointment of Yi He as Co-CEO

Binance has appointed Yi He, one of the company’s co-founders, as co-chief executive officer alongside Richard Teng. This move marks a significant strategic shift within Binance as it seeks to navigate increasingly stringent regulatory frameworks and expand globally. Yi He’s extensive experience in branding, marketing, and strategic planning positions her well for this new role. Her promotion comes at a pivotal time for the company, particularly with the industry facing heightened scrutiny from regulators. The dual leadership structure aims to strike a balance between operational excellence and innovation.