A new report sheds light on the explosive growth of AI in e-commerce, revealing a significant shift in consumer behavior during Black Friday and Cyber Monday. According to Apptopia, an insights provider, ChatGPT referral sessions soared by 28% year-over-year during this peak shopping period. This surge highlights AI’s growing influence on how consumers discover products, but it also reveals the concentration of power amongst established retailers like Amazon and Walmart. While overall usage is still limited, the data shows a clear trend towards utilizing chatbots as discovery tools. This suggests AI-driven shopping is transforming into a new reality, with users seamlessly navigating from seeking advice to making purchases.