Sunny Lu, founder of the blockchain platform VeChain, has a unique story behind his success in the industry. His journey started with a Bitcoin scam during his World of Warcraft gaming days, which sparked a lifelong fascination with digital assets and the potential of trust-based systems within these environments. He transitioned from a career in luxury fashion to embrace blockchain technology, using his past experience as a key motivator for VeChain’s development. VeChain offers real-world solutions, especially in logistics, sustainability, and luxury goods, aiming to enhance transparency and efficiency through blockchain technology. Sunny Lu’s story is a testament to how setbacks can fuel success when paired with vision and persistence.