Google Tightens Crypto Ad Rules for EU Markets by 2025

Google is preparing to implement stricter regulations on cryptocurrency advertisements within the European Union (EU) starting April 2025. The move aims to align with MiCA guidelines, and advertisers must secure licenses from their respective EU country’s regulatory authority. This will affect all exchanges and wallets operating in the EU. The company states this initiative is driven by its commitment to safeguarding investor interests and fostering fair market competition.