Steven McClurg, CEO of Canary Capital, publicly congratulated Bitwise Asset Management on the launch of its new XRP exchange-traded fund (ETF). McClurg emphasized that smaller crypto firms can compete with Wall Street giants in launching top-tier ETFs by 2025. His remarks were met with enthusiasm and a touch of rivalry from both companies, highlighting the burgeoning competition within the XRP ETF market. Canary Capital’s XRPC ETF launch earlier this month has seen impressive inflows, setting the stage for Bitwise’s entry. Institutional interest in XRP is surging as several ETFs are being developed. 2025 promises to be a pivotal year with multiple issuers vying for top positions.