Base co-founder Jesse Pollak has launched his personal token, $JESSE, on the Base App. Pollak emphasizes caution against scams and urges users to verify information through his verified account on X (@jessepollak). The launch represents a move towards decentralized creator economies, and while it’s being seen as an exciting step, some worry about potential security risks, particularly given Pollak’s past experience with similar token launches. 8% price surges have been observed on the Zora platform, which supports Base’s creator tokens. Pollak has warned of impersonators seeking to capitalize on the excitement surrounding the token, highlighting the need for community vigilance and responsible use of verified channels. The project is being closely watched in the crypto space as it represents a new frontier in creator ownership within the Ethereum ecosystem.