A new survey reveals that one in three young, affluent U.S. investors have switched advisors due to a lack of crypto access. This trend highlights a generational shift in wealth management, where digital asset integration and platform sophistication are now paramount for younger investors. 500 individuals aged 18-40 with annual incomes between $100,000 and $1 million were surveyed by Zerohash, revealing these key insights: 35% of respondents moved assets away from advisors who did not offer crypto exposure. Investors typically move a substantial amount – over half shifted between $250,000 to $1 million. The survey suggests that access to cryptocurrency is no longer merely an attractive option but has become central to financial advisor relationships. Institutional adoption by major players like BlackRock, Fidelity and Morgan Stanley boosted investor confidence in crypto, further fueling this trend. This shift is evident in the massive appetite for expanding digital asset exposure: 84% of investors plan to increase their crypto holdings within the next year. The survey also highlights a demand for greater cryptocurrency access – investors want access to a wider range of tokens beyond Bitcoin and Ethereum. These findings signal a clear priority for advisors who need to adapt to the evolving needs of this generation if they wish to retain existing clients and attract new ones.