More than 1,000 attendees will gather in Buenos Aires on November 19th for AdoptionCon Buenos Aires, a summit exploring the gap between Web3’s technological potential and mainstream adoption. The event brings together industry leaders such as Visa, MetaMask, Ethereum Foundation, and Celo to discuss institutional barriers to Web3 adoption, including regulatory hurdles and infrastructure limitations. It also tackles consumer-facing challenges like onboarding processes, fragmented wallets, and transaction friction that hinder widespread use. Speakers will address both consumer and institutional needs. The Builders & Users Track focuses on scaling applications for users, DeFi superapps, neobanks, payment rails, blockchain abstractions, wallet user experience, and embedded DeFi tools. Meanwhile, the Institutional Track explores stablecoin utilization, yield-bearing assets, institutional-grade DeFi platforms, permissioned enterprise chains, real-world asset tokenization standards, and capital market integration on-chain.