The Canada Pension Plan Investment Board (CPPIB) has made a significant move by investing heavily in ‘Strategy’, signaling a growing trend among institutional investors to engage with digital assets and blockchain technology. This strategic investment highlights CPPIB’s confidence in the long-term potential of these emerging technologies. 2025 filings reveal that CPPIB added a new position in ‘Strategy’ in Q3 2025, acquiring 393,322 shares worth around $127 million. As markets fluctuate, this stake has now declined to approximately $80 million. The company’s interest is further substantiated by their strategic investment in MicroStrategy (MSTR), a leading software company specializing in business intelligence tools. CPPIB’s new position in ‘Strategy’ marks a significant shift in the investment landscape, indicating growing institutional confidence in digital assets and blockchain technology.