Steak ‘n Shake has seen a significant surge in sales since integrating Bitcoin payments, marking an early success for the unconventional strategy. The fast-food chain’s commitment to Bitcoin as a core business element is leading to tangible results, with same-store sales increasing by over 15%. This growth is attributed to several factors, including lower processing fees, increased customer engagement driven by the novelty of Bitcoin, and the creation of a dedicated Strategic Bitcoin Reserve (SBR). Customers can now deposit their Bitcoin payments directly into this reserve, contributing to long-term infrastructure improvements at Steak ‘n Shake locations. 6 months after launching Bitcoin payments via the Lightning Network, the company has seen its sales climb significantly. The restaurant chain is expanding its Bitcoin strategy by setting its sights on El Salvador, which became the first country to adopt Bitcoin as legal tender. Their plan includes utilizing this innovative approach for store expansion and upgrades in El Salvador, further demonstrating their commitment to a long-term Bitcoin-based business model. The success of Steak ‘n Shake’s experiment is generating interest in the wider industry, with other restaurant chains exploring similar strategies amidst rising inflation and currency debasement concerns.