Kraken & Mastercard Launch Crypto Payments in Europe

In a groundbreaking move to accelerate crypto adoption, Kraken has partnered with Mastercard to enable direct cryptocurrency payments at over 150 million merchant locations across Europe. This collaboration, announced in April 2025, marks a significant step towards integrating digital assets into everyday life by allowing users to spend their Bitcoin, Ethereum, or stablecoins seamlessly through a new Kraken Mastercard debit card. 2025 promises to be a pivotal year for crypto adoption as this partnership signals a bold shift from investment-only to spending-focused asset integration.