Ripple Labs is driving forward the integration of blockchain technology into traditional finance, with ambitious plans announced by CEO Brad Garlinghouse. In 2025, Ripple made significant investments totaling nearly $4 billion to acquire financial services companies like Hidden Road and GTreasury. This initiative has resulted in the launch of an over-the-counter spot market trading service for U.S. institutions, now valued at $40 billion. The company’s Swell 2025 conference underscored their dedication to providing diverse traditional financial services using blockchain infrastructure, catering to growing demand from institutional clients seeking digital asset solutions.