OpenAI’s innovative video generation app, Sora, has achieved remarkable success with over 4 million downloads according to PANews. However, despite the growing user base, the app incurs significant operational costs, reaching an estimated daily expenditure of $15 million on AI-powered video creation. This translates to annual expenses exceeding $5 billion. The report reveals that producing a short video clip, such as a 10-second clip, can cost approximately $1.3 on average – significantly higher than the current free user access provided by OpenAI. This raises questions about Sora’s long-term financial sustainability. OpenAI executives have acknowledged the unsustainable nature of the app’s current economic model and are exploring potential solutions like reduced free usage options or monetization strategies, such as fees or advertising, in the future.