Ruja Ignatova’s fraudulent OneCoin scheme, which amassed over $4 billion in global investment through deceptive cryptocurrency marketing tactics, has left a lasting impact on the crypto industry. While authorities continue to hunt for the ‘Cryptoqueen’, the OneCoin saga highlighted the vulnerabilities of multi-level marketing models within the crypto space and fueled increased scrutiny from regulators worldwide. The disappearance of Ignatova in 2017 prompted a global search by FBI and Interpol, while public trust in crypto projects has been shaken. Despite direct market impacts being unclear, the scam serves as a cautionary tale regarding the potential for fraudulent activity within the cryptocurrency space. The OneCoin scheme’s impact has spurred discussions on tightening regulations and heightened awareness of investor protection, particularly regarding MLM models within crypto.