Bitget has appointed Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO), a move designed to propel global growth and drive innovation within the UEX space. With over fifteen years of experience across technology, finance, and blockchain, Mr. Aguirre Franco brings a unique blend of engineering and marketing expertise to the role. His career has encompassed roles at leading firms such as Adobe, SAP, Scorechain, and Xapo Bank, where he consistently scaled global products, strengthened market presence, and cultivated user growth. Mr. Aguirre Franco’s key focus will be on expanding Bitget’s user base by strengthening its product messaging and creating a more accessible UEX platform for all levels of users. His experience in bridging CeFi, DeFi, and TradFi will play a crucial role in shaping the company’s vision for an integrated financial ecosystem.