Franklin Templeton is pushing ahead with its XRP ETF launch, aiming for an anticipated debut in November 2025. The firm recently filed an amended S-1, removing any delay language that suggests a strong indication of imminent market entry. This move signifies growing institutional interest in XRP and could lead to increased competition within the cryptocurrency asset management landscape. Several other major players like Bitwise, Canary Funds, and Grayscale are also aggressively pursuing their own XRP ETFs, with anticipated mid-November launches. This race for market share is further fueling investor anticipation, as evidenced by a gradual tapering of whale sell-off activity before the filings. While the exact impact on financial liquidity remains unclear, asset managers’ significant investments in this space suggest strong launch volumes comparable to those seen with Bitcoin and Ethereum ETFs. On-chain data shows strategic positioning by prominent cryptocurrency holders. Despite the hype surrounding the potential ETF event, regulatory approval is still pending from the SEC and Franklin Templeton executives. However, historical trends suggest that similar ETF launches could lead to significant trading volume spikes and price fluctuations. The ultimate impact will ultimately be determined by broader market conditions.