Luxury car manufacturer Ferrari has entered the world of digital assets by launching a new token called the ‘499P’ token exclusively for members of its ‘Hyperclub.’ This elite network caters to Ferrari’s most loyal and affluent fans. 100 lucky members will gain access to this exclusive token, enabling them to trade amongst themselves and bid on a unique Ferrari 499P race car – known for its historic success in the Le Mans race track with three victories under its belt. This move positions Ferrari as an innovator in luxury and showcases their willingness to embrace the future of digital assets. The 499P token launch is part of the company’s wider strategy to build stronger relationships with top supporters while attracting a younger generation of tech-savvy luxury buyers.