Elon Musk has implemented a new privacy policy for X (formerly Twitter), protecting user DMs from third-party access and preventing them from being used for advertising purposes. The update, effective November 15th, 2024, allows public data monetization while ensuring private message confidentiality. This move aims to generate new revenue streams for the platform amidst declining ad revenues. However, concerns have been raised about potential data security implications of sharing publicly accessible user information. Musk emphasized that private messages will remain confidential, alleviating fears of advertising companies accessing sensitive communications. The policy allows public content sharing under specified conditions. While immediate impacts on cryptocurrency markets like Bitcoin and Ethereum are minimal, the platform’s new approach is reminiscent of past practices at Reddit and WhatsApp, highlighting the ongoing debate around privacy rights and digital monetization. This move may face regulatory scrutiny, especially in the EU, regarding data-sharing ethics. The policy change could spark similar conversations to those that have been occurring for years with social platforms and online companies.