Global money transfer giant Western Union has taken a significant step into the world of cryptocurrency, filing for a trademark titled ‘WUUSD’. This move indicates plans to launch a stablecoin pegged to the US dollar alongside a digital wallet, trading platform, and potentially even payments powered by this new stablecoin. The company’s foray into crypto signals a major shift in strategy, as it aims to compete with existing cryptocurrency platforms and fintech firms leveraging faster and cheaper cross-border transactions using digital assets. This new venture could also allow Western Union to offer more efficient global money transfers, particularly within developing markets where the company has established a strong presence.