World Liberty Financial is distributing 8.4 million WLFI tokens to participants of its USD1 Points Program, aiming to reward users who engaged with the program’s exchange-based incentives and stablecoin trading. This initiative seeks to increase adoption for World Liberty’s U.S. dollar-backed digital asset. The airdrop will be conducted across six exchanges: Gate.io, KuCoin, LBank Exchange, HTX Global, Flipster, and MEXC. Eligibility for the program’s rewards is determined independently by each platform, according to World Liberty, which emphasizes that criteria for earning points, rewards, and distribution details may vary based on each exchange’s rules. This airdrop is valued at approximately $1.2 million, marking the first token reward under the points system designed as a customer loyalty program for stablecoin users. WLFI, World Liberty’s governance token, saw a 4.6% surge after the announcement before partially reversing losses in later trading sessions. The company’s efforts to expand the USD1 ecosystem through exchange-based incentives signify growing competition within the stablecoin rewards segment. The expansion of the USD1 program is anticipated to include new platforms and DeFi integrations, allowing users to earn and redeem points through various avenues. World Liberty further plans to issue a USD1 debit card later this year or early 2026, according to CEO Zack Witkoff who spoke at Token2049 in Singapore. The company is actively pursuing tokenization of real-world assets that can be paired with the stablecoin. USD1, issued by World Liberty Financial and custodied by BitGo, ranks as the sixth-largest stablecoin globally with a market capitalization of about $2.98 billion. The stablecoin plays a vital role in a broader suite of financial products tied to the Trump-linked crypto ecosystem, gaining traction among retail traders since 2024. World Liberty Financial’s performance reflects the broader crypto market as its WLFI token traded at $0.14 on Wednesday, down 5.2% over the past 24 hours. Its total market value stands near $3.8 billion. This airdrop and expansion of USD1 initiatives highlight a growing trend in stablecoin-based reward programs, driven by their potential to boost user engagement and adoption in a competitive landscape.