Yuga Labs and Six Studios have joined forces to launch Bored Ape Studios, focused on an animated series based on the popular Bored Ape Yacht Club (BAYC). This strategic collaboration aims to expand the BAYC brand into multimedia storytelling, potentially influencing the cultural impact of NFTs and impacting Ethereum-based assets. Yuga Labs’ previous ventures in media, like the Otherside metaverse launch, have demonstrated a capacity to drive NFT market activity and increased Ethereum trading volume. This partnership showcases an innovative move into expanding the BAYC brand through captivating narratives while exploring new avenues for NFT integration within diverse mediums.