Ferrari Unlocks Exclusive Ownership with Digital Token for Le Mans-Winning Race Car

Ferrari is venturing into the world of cryptocurrency by launching a digital token that will allow its most affluent fans to bid on one of its iconic race cars, the Ferrari 499P. This unique offering, in collaboration with fintech firm Conio, will exclusively grant access to Ferrari’s Hyperclub, a private network of 100 elite clients passionate about endurance racing. The token, named “Token Ferrari 499P,” will facilitate exclusive auctions and trading opportunities among its holders, including one for the coveted Le Mans-winning 499P race car.