Australia Boasts Highest Crypto Curiosity: A16z Research Reveals Global Trend

In a recent study, a16z Crypto reveals that Australia is the global leader in crypto curiosity, driving 74.6% of all token-related web traffic per billion people. This makes it the highest engagement level recorded in 2025, according to data from SimilarWeb, and positions Australia ahead of nations like South Korea (73.5%), the United Kingdom (62.1%) and Canada (60.2%). The report indicates that developed markets remain dominant in token interest, with a focus on DeFi applications and growing institutional investments cited as key drivers behind this surge.