House of Doge, the corporate arm of the Dogecoin Foundation, has secured a majority stake in U.S. Triestina Calcio 1918, an iconic football club based in Italy. This landmark deal signifies a significant shift for cryptocurrency in sports, connecting the world of digital assets with traditional team ownership. The investment aims to enhance team operations and community engagement through innovative financial tools, integrating crypto payments into ticketing, concessions, and merchandise sales. 1918 was chosen by House of Doge for its storied history in European football. The company’s CEO, Marco Margiotta, highlights the connection between Dogecoin’s global community and the club’s significant legacy.