Cloudflare Joins Forces with Visa, Mastercard to Fuel ‘Agentic Commerce’ Revolution

Cloudflare, a leading provider of cloud infrastructure, is partnering with Visa, Mastercard, and American Express to develop secure authentication protocols for ‘agentic commerce’. This new sector leverages AI software agents to automate purchases on behalf of users. 14th October saw the San Francisco-based firm announce its collaboration with Visa on a Trusted Agent Protocol allowing merchants to verify AI-powered shopping bots through its Web Bot Auth standard. Mastercard and American Express are also integrating similar capabilities into their networks, according to a company statement. )