Smartphone Market Sees Modest Recovery, Driven by AI and Premium Devices

Global smartphone shipments rose 2.6% year-on-year to reach 322.7 million units in the third quarter of 2025, according to IDC data. This modest rebound signals a fragile but recovering landscape after years of volatility. Fueled by renewed demand for premium and AI-powered devices, this growth marks the second consecutive quarter of expansion within the world’s largest consumer electronics market.