India’s Crypto Paradox: Ads, Ambassadors, and a Silent Policy

In the rapidly evolving Indian digital economy, crypto finds itself in a peculiar spotlight. The country’s cryptocurrency exchanges are amplifying their advertising campaigns, featuring high-profile celebrity endorsements and acquiring prime real estate in major publications. Yet, despite this public exposure, the government remains hesitant to formally acknowledge or define cryptocurrencies. This contradiction is playing out in real time, raising questions about the future of crypto in India.