LATAM Crypto Media Struggle with Audience Engagement Despite High Traffic

A new analysis from Outset PR reveals a growing disconnect between audience volume and engagement in Latin America’s crypto media landscape. While leading publications like CriptoNoticias and Cointelegraph Brasil attract substantial traffic, they fall short on key metrics like session duration, pages per visit, and bounce rate, impacting their long-term audience loyalty. 2025 data from Outset PR highlights the disconnect between high traffic and engagement across eight crypto-focused media outlets representing over 74% of regional web traffic, using Similarweb’s desktop + mobile data for standardized metrics.