The Croatian national football team has implemented a unique loyalty program offering fans crypto rewards via the VATRENI token, powered by Kadena blockchain. This initiative aims to increase fan engagement and generate revenue ahead of the 2026 World Cup. The program is set to revolutionize sports fan loyalty programs by leveraging blockchain technology for increased engagement. The Croatian Football Federation (HNS) partnered with Kadena, a blockchain platform known for its ease of implementation and efficiency in handling payments and rewards. Through this integration, fans can now earn 1% cashback on purchases from the official team store using the VATRENI token. This program promises to be a game-changer in sports fan engagement and could potentially set new standards for future loyalty programs globally.