Shares of PayPal Holdings (PYPL) surged over 4-6% in early trading on October 7, 2025, following the launch of a new advertising platform designed for small businesses. The move, unveiled by PayPal, offers zero-cost access to monetize existing store traffic through relevant advertisements displayed directly on websites. This strategic initiative positions PayPal to capture a larger share of the lucrative retail media market while providing merchant partners with an entirely new revenue stream. 2025’s stock price jumped from $71.29 to over $74 during intraday trading, fueled by investor optimism about this strategic expansion into advertising and the potential for significant returns.