When inflation surges, businesses face unprecedented challenges. Rising prices erode margins, customers postpone large purchases, and the local currency’s value plummets. This reality is particularly acute in Latin America (LATAM), where entrepreneurs have historically battled economic instability. For many, this leaves them vulnerable to severe financial losses. This article explores how cryptocurrency payments can empower businesses during periods of currency volatility, offering a lifeline against uncertainty. 1) A Case Study in Loss: Let’s delve into the story of Mesbla, a Brazilian department store chain that once thrived but succumbed to inflation and currency instability in the 1980s-1990s. This tale serves as a stark reminder of the dangers of relying solely on local currency models during economic turbulence. How Can Businesses Navigate Currency Risks? The rise of stablecoins has offered entrepreneurs like those in Argentina and Brazil a powerful tool to counter inflation’s impact. In LATAM, these digital currencies have become a trusted solution for navigating volatile markets. Notably, Chainalysis (2024) reports that more than 60% of transactions in Argentina and Brazil involve stablecoins, highlighting their increasing adoption as a form of financial protection. Why Stablecoins: The benefits are clear-cut. Protection against volatility: Automatic conversion to stable assets like USDC or USDT mitigates exposure to daily currency fluctuations, ensuring businesses receive fixed revenue regardless of exchange rate changes. This translates into less stress and greater security for businesses looking to expand their operations in a volatile market.