Institutional interest in crypto is surging, prompting a16z crypto to emphasize the need for strategic sales approaches among startups. These companies must anticipate and navigate complex organizational hurdles posed by large institutions, moving beyond the belief that good products are inherently self-promotional. A key recommendation is establishing a strong presence within Asia. The KBW report underscores this advice, suggesting projects aiming to succeed in Asia must align with local ecosystems and prioritize physical presence. Local users place high value on authentic partnerships and product launches that bolster legitimacy over solely focusing on the underlying technology. Additionally, a16z warns against speculative products like memecoins, urging an industry shift towards empowering individuals through blockchain technology instead of relying on intermediaries.