Fitell Acquires $1.5M in PUMP Tokens for Digital Treasury Diversification

Australian gym retailer Fitell has significantly expanded its digital asset holdings, purchasing 216.8 million Pump.fun (PUMP) tokens worth $1.5 million. This move marks Fitell’s first direct treasury allocation within the Solana ecosystem and underscores its commitment to diversifying its assets for long-term growth opportunities. Despite a short-term decline in share price, the acquisition signals Fitell’s strategic expansion into Solana’s blockchain network.