Fitell Invests $1.5 Million in PUMP Tokens for a Push into Solana’s DeFi Ecosystem

Fitness retail giant Fitell has invested $1.5 million in the PUMP token, marking a significant shift toward blockchain and decentralized finance (DeFi). This investment follows their securing of a $100 million facility to build a digital asset treasury focused on the Solana blockchain. The rebranding from Gym Direct to Solana Australia Corporation reflects this strategic transition.