Robinhood has introduced a new feature called ‘Multiple Accounts,’ designed to allow users to split their portfolios into separate buckets for various investment strategies. This could enable investors to categorize long-term investments like Bitcoin from short-term equity trades, or create themed accounts centered around trends such as artificial intelligence. The company promotes this feature as enhancing flexibility and order in both stock and crypto investing. However, veteran trader Peter Brandt expressed skepticism about the potential pitfalls of social media sharing, suggesting that traders could highlight only their winning accounts while concealing losses, potentially creating a misleading picture for followers.