As institutional investors increasingly embrace Bitcoin and gold as key financial assets, the landscape of store-of-value investments is undergoing a significant transformation. 2024 promises to see even greater engagement from these major players like BlackRock, China’s central banks, and the US government. This surge in involvement will fundamentally reshape traditional investment strategies and challenge conventional approaches to risk management. 2024 marks a turning point towards diversification and monetary resilience. Will Bitcoin ultimately displace gold as a store-of-value asset? Experts weigh in on this question. 2024 is shaping up to be a pivotal year for both assets, signaling shifts that have far-reaching implications. The increasing involvement of institutions like BlackRock, VanEck, and Fidelity signals a significant change in the approach towards Bitcoin exposure. In contrast, central banks are bolstering their gold reserves, recognizing the asset’s historical significance. This trend has ignited a surge in market participation among retail investors, as evidenced by the CME Group’s new Bitcoin derivatives products. 2024 is poised to be a year of transformation in both markets and financial systems.