Viberate, led by CEO Matej Gregorcic and co-founder Vasja Veber, focuses on live music analytics and marketplaces. The company uses blockchain technology to analyze and promote diverse music genres, including a focus on the growing impact of Hispanic music worldwide. Viberate’s recent reports highlight the influence of Hispanic culture in music. While their platform has seen market volatility with the VIB token, no new initiatives specifically targeting Hispanic audiences or partnerships have emerged. However, Viberate is exploring NFTs for artist revenue generation and increased transparency. This integration provides artists access to blockchain-backed monetization opportunities, enabling them to sell their unique performances as NFTs while promoting a more equitable relationship between artists and platforms. 2023’s shift in the global music industry has seen artists embracing blockchain technology, leading to new revenue models for musicians, with a focus on transparency and artist independence. Viberate continues to evolve its platform to empower musicians across various genres, including Hispanic music. Viberate blog posts detail how they are using this data to analyze cultural shifts and trends in the global music landscape.