Businesses Increasingly Invest in Bitcoin – River Report Highlights

A new report reveals that more private companies are discreetly buying Bitcoin, reinvesting an average of 22% of their profits in the cryptocurrency. According to the study by bitcoin financial services company River, real estate companies lead the charge, with almost 15% of profits being allocated to Bitcoin. Other sectors like hospitality, finance, and software also show increased investment, ranging from 8% to 10%. Unexpected participants include fitness studios, roofing companies, painting businesses, and religious nonprofits, reflecting a broader adoption trend.