Snapchat’s New AI Lenses: A Revolution in Brand Engagement

Snapchat is shaking up the advertising landscape with its new Sponsored AI Lenses. These innovative lenses are powered by generative AI and allow brands to create immersive, interactive experiences that break away from traditional ads. For consumers, this means more than just watching a video; they’re getting involved in dynamic worlds created through AI technology. This development signals a major shift in social media marketing as brands increasingly turn to the power of AI for greater engagement. Here’s how it works: