Coinbase and OKX are entering the Australian retirement savings market, betting that digital assets will gain lasting acceptance within one of the world’s most closely watched pension systems. The two exchanges have begun offering crypto investment products for Australia’s A$4.3 trillion pension pool, starting with self-managed super funds (SMSFs). SMSF holdings in crypto have increased sevenfold since 2021, with Coinbase reporting over 500 investors on a waiting list. The move comes as interest grows within this sector of the market, as tax office data shows an increase in crypto holdings among SMSFs to nearly A$1.7 billion by March. Both Coinbase and OKX are launching their dedicated SMSF services, offering guidance for investors setting up these funds and referring them to qualified professionals. These offerings will be aimed at long-term investors instead of active traders.