Major investment firms are showing strong interest in Bitcoin and Ethereum exchange-traded funds (ETFs), with Ethereum inflows more than doubling those for Bitcoin. This trend signals a growing institutional acceptance of digital assets within financial markets. Fidelity Investments, and other major asset managers across the U.S., have reported substantial inflows into both Bitcoin and Ethereum ETFs. Ethereum’s fund saw nearly twice the influx compared to Bitcoin following a $219 million surge in investment. This suggests that investors are shifting towards these digital assets due to their unique spot-backed nature, providing direct exposure to the market. The momentum is expected to boost investor participation in the digital asset space and influence future market developments.