Charles Schwab is entering the world of crypto with plans to launch Bitcoin and Ethereum trading in early 2026, marking a significant move for one of the largest U.S. brokerage firms. The company’s first direct foray into retail crypto markets comes as prices cool down after a recent rebound from a sharp downturn. While Schwab has offered crypto-related products through third-party partners in the past, this launch allows customers to directly buy and sell Bitcoin and Ethereum within their accounts. Schwab expects a phased rollout beginning with a small group of clients and internal testing before expanding to a wider audience. This decision positions the firm alongside other traditional financial institutions that are integrating digital assets into their platforms.