Meta has launched a new campaign, ‘Tis the Season: Find the Perfect Gift on the Facebook Marketplace Holiday Shop’, to enhance shopping experiences on Facebook and Instagram during the holiday season. This initiative utilizes AI-driven ads to boost product discovery and sales, aligning with Meta’s broader commerce strategy. The company’s core leadership team is overseeing this effort, led by CEO Mark Zuckerberg. He emphasized, ‘Our holiday commerce initiatives leverage AI to enhance the shopping experience on our platforms.’ The focus lies on increasing merchant visibility through AI-driven tools and features, promoting ad budgets towards Meta’s platforms. This aims to boost revenues for merchants with greater product exposure via enhanced advertising strategies. While this initiative is focused on fiat transactions, the absence of crypto integration means it won’t directly impact cryptocurrency markets.