Fanatics Enters Prediction Markets with Crypto.com Partnership

Fanatics, a leading sports apparel and collectibles company, has launched a new prediction market platform in partnership with Crypto.com. This marks Fanatics’ foray into the burgeoning world of on-chain forecasting and crypto-driven speculation, challenging established platforms like Polymarket and Kalshi. The collaboration leverages the power of Web3 to create a more decentralized, transparent, and user-friendly prediction experience for sporting fans. 2025 has seen significant growth in crypto markets, making this timing especially strategic as Fanatics expands its footprint in the cryptocurrency realm.