US asset manager Charles Schwab is set to revolutionize the crypto landscape, targeting its vast institutional base of $12 trillion with new exchange-traded fund (ETF) products. This strategic move follows the recent surge in demand for Bitcoin and Ethereum ETFs like BlackRock’s iShares Bitcoin Trust, which has amassed over $65 billion in assets. Driven by increasing interest from pension funds and family offices seeking regulated access to cryptocurrencies, Schwab will become the first major brokerage to offer direct spot purchases of these assets through its platform. Analysts predict that this move could unlock significant institutional and retail inflows into the crypto market, potentially reaching billions of dollars within the next few years.